Our Academic Categories

ACE case cracks are divided into the following groupings. Click on each grouping to see which categories are available.

For more information about which categories will be featured at the national competition, we invite you to visit ACE Canada’s Competitive Categories.

 
 
 

Business Law (BL)

In this category participants are given the opportunity to analyze a real-world case situation that zooms in on interactions with two or more businesses. So this case isn’t all about marketing to other business there are also other huge obstacles than B2B business must hurdle. This case could include legal aspects, partnership details, and steps necessary for effective relationship building between two or more firms.

Business to Business (B2B)

Participants will evaluate a real life scenario a company is facing and try their best to solve it! Cases can include problems such as patents, trademark, or copyright issues, but can also be situations when a company faces a lawsuit and the ethical decision making around it., Precedence to be referred to is included in the case.

International Marketing (INT)

Participants may be challenged to perform marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of services, at a global marketing perspective.

Marketing Management (MM)

Participants are given the opportunity to analyze a real-world merchandising management case situation and to present solutions to a professional with experience in merchandising and sales management. Environments may include, without being limited to, place/location marketing, transportation marketing, sports/entertainment marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, or target marketing.

Sports Entertainment Marketing (SEM)

Participants are given the opportunity to analyze a real-world sports and entertainment marketing case situations, by presenting solutions to a professional with experience in sports and entertainment marketing. You don’t have to be a sports fanatic to perform well in this category, entertainment also include movie theatres, concerts and comedy shows so any movie critic or music lover can excel as well!